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BUSINESS PLANS ONLINE - Under Construction ! (Limited Access)
INTRODUCTION
What to expect from this course (3:24)
How to prepare for this course
Assignments and feedback
WHAT IS A BUSINESS PLAN?
Understanding the elements of a Business Plan (12:50)
What is a Business Plan used for?
What users of business plans look for
LAYOUT
Business Plan Index
Executive Summary
Mission and Strategies
Products and Services
Revenue Sources
Future Growth Opportunities
Marketing Plan
Operations Plan
Management and Administration
Financial Plan
THE EXECUTIVE SUMMARY
Purpose of the business
Ownership / Structure
Target Market
USP (Unique Selling Proposition)
Growth Plans
MISSION, STRATEGY, ETC
Vision
Mission
Objectives and Goals
Keys to Success
SWOT analysis
Strategies
MARKETING PLAN
Market Analysis
Competition
Customer Profile (ICA)
Market Size
Strategies for reaching sales targets
Sales strategy
Advertising and Public Relations
OPERATIONS PLAN
Location
Production
MANAGEMENT & ADMINISTRATION
Company Ownership
Managerial Style
Management
Administration
FINANCIAL PLAN
Projected Cash Flow
Accounting and Inventory Control System
Cash Flow Projections
Funding Requirements
Administration
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